The most effective design solution is almost always the simplest. 

Mentoring design students @ tractor


Sam is an award-winning designer and art director with more than seventeen years’ experience at some of Australia’s most reputable brand and advertising agencies including Publicis Mojo, Landor Associates, EKH Branding House (now part of STW Group), Precinct, Principals, The One Centre, Generation Alliance and War Design. Sam is currently Head of Design at multidisciplinary agency Host in Sydney.

Sam has led a number of complex projects such as corporate identities, destination brands, design strategies and advertising campaigns for several blue chip clients including Telstra Corporation, City of Melbourne, Australian Wool Innovation, Hilton Hotels, Vivid Festival, City of Canberra, National Museum Australia, Diageo, Philip Morris, Tata Group and Lion Nathan, among others. 

Sam is a passionate designer and innovator committed to excellence in corporate communications, and regularly pushes the boundaries to achieve the best possible outcome for his clients. He extends this passion as a mentor to budding young designers and a regular lecturer at Tractor, Billy Blue College of Design and high profile events.